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The Emotional Side of Money
Unlike most self-help books about finances, The Emotional Side of Money focuses on the emotional triggers that drive our assumptions, beliefs, and habits around money. These beliefs can create a lifetime of fear, anxiety, and confusion around this important aspect of everyday life. And yet, it is possible to change these beliefs by examining how we came to them. Done correctly, we can replace them with a healthier, more balanced, more constructive attitude about money.
As the founder and CEO of Life Matters Financial Group, I have spent over two decades observing my clients' struggles with money and the stress caused by their habits. In "The Emotional Side of Money," I use case histories to illustrate common challenges and guide readers in overcoming detrimental habits for a healthier financial relationship. Drawing from my experiences—from growing up with a young mother to achieving wealth and facing significant loss—I share my emotional journey with money.
“Tari's personal and practical wisdom has been a tremendous comfort for my jittery nervous system around money.”
— NASA Life Scientist
“We realized what we thought impossible was the result of having the wrong tools. Tari … soon got us moving in the right direction.”
— Retiree
About Tari
Tari Vickery is the owner of Life Matters Financial Group, where she has spent 25 years helping clients navigate their relationship with money through her unique blend of sociological training, business expertise, and personal experience. Born to a young single mother in Oklahoma, she gained early insights into the complexities of money as part of a family of business owners. After co-owning a business with her husband, Kent, for a decade—building and then losing significant wealth—they relocated to Palo Alto, where she earned undergraduate and master’s degrees in sociology from Stanford University. She later used this foundation to support high-tech startup entrepreneurs before dedicating her career to financial counseling. Now based in Kauai, she draws on a lifetime of lessons to explore beliefs about money and foster meaningful financial connections.
